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Why Use Browser Push Notification

Why Use Browser Push Notification

Push notification is a frequently heard word in our daily search routine, and because of it has become a greatly effective tool for the marketers. Now they can be seen everywhere. Be it in the gaming platform, financial platform or health-care; push notification is everywhere. We all have seen mobile push notification in our mobile devices as they are clickable massages and like that browser push notification are also clickable messages that come from websites to your browser which you can access by any device like laptops, tablets, mobiles, etc.

In case of marketing platform E-mail has its wide use, but due to the time-bound massage fact, its effectiveness lessened by a great deal. Similarly, other popular social networks like Facebook, Twitter, Instagram are used by various industries to attract their users, but the issues of exact communication is not an easy task there. But with push notification, these problems seem to very low; because they will surely reach your user despite they are busy with another website or even if their mobile is a lock. These notifications are can be called by two names – web push notification and browser push notification and in here we are going to discuss why should we use this web push or browser push notification.

  1. Chrome, Firefox or Safari whichever browser you use, you won’t need any mobile app or to create one to get these browser push notifications because they work just like your native mobile push notification.
  2. With browser push, notification marketers can engage with their use without any contract requirement. As when a user visits a website they are asked for allowing sending a notification to them. If the user allows it, then the website can send any notification to the user without needing to know the user’s e-mail.
  3. Browser push notification can reach those users who are not using your website and with this, you can always send any query to them.
  4. While using browser push notification the chance of being unsubscribed by your user is very low. Studies have also shown this fact to be true. This is due to the fact that users do not need to give any contact detail or e-mail address.
  5. Push notification does not delay in their delivery; in another word you can say they deliver notification in real time. They are delivered the moment you click ‘send’ and even if the user’s desktop is off they will reach the moment the device is turned on.
  6. When it comes to conversation with the user the effectiveness of browser push notification is much higher than e-mails. As the communication is a really vital point in any business to become successful and now with the availability of so many communication platforms, it becomes hard to choose the right one. And if you want to increase the brand visibility then browser push notification is an effective way to do so.

As we all know – the marketing business is hard due to tough competition, so publishing your company is a way to top the other and since online is one of the most important platforms so browser push notification holds a great deal of significance these days.

Want to know detailed information about push notifications and how they work? Here is detailed explaining from Google Chrome Developer:

KEYWORD RESEARCH TECHNIQUES AND TOOLS FOR SMALL BUSINESS

Keyword Research Tools for Small Business

Here are keyword research techniques and tools that are rarely talked about as mean of coming with
effective keywords for your content. You actually can use them for keyword research for campaigns.

Offline keyword research is not as popular as the conventional online keyword research tools and
techniques. Offline techniques can help you with keyword research for a small business that does
not have data you can base your campaign on for a start.

I unravelled how you can  use traditional marketing research methods for keyword research. You
will complement these offline keyword techniques with online keyword research tools though.

 

Brainstorming

Brainstorming with client on strategy for a campaign can be a source of base keywords. The secret
behind this is to watch out for terms used by client’s staff in talking about the offer.

These terms are not keywords outrightly, but you can leverage on them by refining them with keyword
research tool like Google Keyword Planner.

Involve your client’s marketing team, sales team, customer service team, even PR team, if possible,
in brainstorming to be able to come up with a wide range of keyword suggestions to start your
keyword research.

 

Industry Jargon

Industry jargon, aka Register, have some keyword opportunities we often overlook. Registers are
already used to call what you want to sell or the marketing message you set to out to pass.

You could squeeze out keywords from these Industry Jargon using popular keyword research tools
you are already familiar with.

Other offline keyword research techniques you could learn to use are Competition Research and
Customer Survey.

You will also learn uncommon online keyword research tools such as ‘Searches Related’ under SERP,
Moz Keyword Explorer, Google Search Suggest, Google Trends.

Learn how to use all these unconventional keyword research tools and techniques  in Keyword Research Tools for Small Business.

 

keyword research techniques and tools

 

5 Ideas to Improve Your Sales Ratio [CLOSE MORE SALES]

5 Ideas to Improve Your Sales Ratio [CLOSE MORE SALES]

To close a sale, you need to demonstrate to your prospect that they need whatever you are offering right now. This is the exact moment they need to make a change. Not later. If you are struggling to close a sale, then you have an issue. Sure, in some cases it may be because they have absolutely no need for your product and never will. However, we are going to assume that you have done your research and you have identified the right target market. If that is the case, then you have the problem. Here are five tips you can use to close your sales ratio right now.

Automate the Process

Technology is brilliant. Try to automate the process. When it comes to closing a sale, you will want to ensure that the leads you have are as hot as possible. Many companies have started to gravitate towards email marketing. Use a fantastic email campaign to ‘warm’ up the prospect. By the time that person reaches the sales team, the prospect is so hot that closing them is going to be simple. It also means that you can spend more time on the decent leads. We would not be surprised if you had a closure rate of 80-90% (and in some cases more) if you went down the automation route.

Know Your Product

If you wish to close a sale, then you need to understand your product inside out. However, if you want to nail some sales, then it is not enough to know what your product does. To make a sale, you need to show that it is relevant to the person. Every buyer that comes your way has different needs. Tell them how your particular product can meet the needs that they have. Customers will find it difficult to do this on their own, so you need to put in effort yourself.

Before you have a conversation with a customer, research them. This will help.

Focus on the Customer

This ties into the previous point. It is important that you focus on your customer. Do you know what people hate about buying from companies? Well, they loathe when they do not get the personal touch. They hate dealing with faceless corporations. They want to be treated like an individual. If you do your research on the customer, or at least understand them when they talk to you, you will find that you can make a higher number of sales.

Get to know your customer and build up a rapport. We have seen companies sell products at a higher price than their competitors due to this rapport. It helps to build up trust in you. It sort-of shows that if your customer does run into any issues, you are there for them.

Do not give yes or no answers

You should never be answering questions with a yes or a no. They do not encourage people to buy. Let’s assume you are selling a physical product. Somebody asks this:

“Is this product available in red”

Let’s assume it is available in red. Which answer do you think is going to tell your customer, in their mind, that they should make the purchase:

  1. Yes
  2. Would you like it in red?

The answer is the second one. Your customer is saying yes. They are being positively reinforced in their mind that purchasing from you is good.

Free Trials

If you have a product which can be offered through a free trial, then make sure that you utilize it. It is going to help you out a lot. It demonstrates to the client that your product is worth using. Your conversions will shoot up. There is a reason why free trials are used by just about every subscription-based company out there. You aren’t the one doing the selling then. The selling is being done by your product.

Remember; this is just scratching the surface of improving your sales ratio. The more you sell, the more you can tailor your approach to catapult your sales conversion ratio to a place you never thought possible.