The Progression of Agency Value study identifies common issues, themes and challenges faced by agencies in adapting to a rapidly changing communications environment. We interviewed 21 senior agency contacts to review a model for agency maturity.
Read this report to learn:
- How agencies are operating in an environment characterised by rapid and continuous change
- The shift away from traditional practice to new and more diverse areas
- A model for incorporates a shift from delivering services, towards staging experiences, and eventually to guiding transformations for clients.
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